Project Overview

Academic Project

Client: Highland Kombucha
Industry: Food & Beverage
Timeline: 3 weeks (2026)
My Role: Illustrative Designer

I created three label designs for Highland Kombucha, centered around a llama mascot with an eccentric and silly personality.

I wanted each flavor to be reflected through the mascot's pose, demeanor, and by the fruits sat on his head. I explored how to keep the mascot's identity cohesive while making him dynamic and still shape-based.

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I knew I wanted a fun, eye-catching, and silly character that would be highly recognizable to the brand. I explored how to stylize the llama so that he stood out while incorporating fruit themes. I ended up really liking the more geometric look.

Final Sketches & Value Studies

Here, I started to develop what the layout of the full wrap would look like. I created copy for the background story of Highland Kombucha, created a unique wordmark, and researched all the essentials needed on a kombucha label. After a value study, I explored a color palette that would reflect the brand's story well.